Is a Salesforce Consultancy based in Liverpool. They needed to grow their team to support their business growth which included social media marketing to raise awareness of their brand.
As part of the strategic approach, core business values were identifed. As would be expected, they were intelligent people with cutting edge cloud and Salesforce knowledge but they are also very ethical and proud of their roots in the Northern Powerhouse economy, which was a real differentiator from their close competition. It was identified that Twitter would be a great platform as both their influencers from the Salesforce Network and their prospect customers would be there.
Over a period of the channel was developed and run strategically to support business objectives as they changed.
‘Clare has great knowledge of delivering an authentic and business-like tone of voice via Twitter, LinkedIn and other social media channels. In her time working with Color she took us from invisible to just under 3K followers and bags of engagement. What we do can be a little bit dry and esoteric but she quickly mastered our world, regularly found nuggets of insight we were not aware of, and gave us the confidence to be ourselves online…and she did all that with good humour, energy and professionalism’