Raising the Social Media Profile of a Brand Consultancy

The Client 

is a Brand Consultancy, specialising in helping SMEs find their valuable difference and portray it in a clear consistent way to employees and customers. Loxley were approached after a particularly busy period. The Directors were managing their own marketing and had little time to focus on their own social media.

The Strategy

Through strategy development , it was identified that as it was run by the busy business owners, their own social media hadn’t kept pace with ‘trends’ on the platforms and a few small tweaks and alignment with their business process would mean that they could get more returns on their time and investment.

Monthly Facebook Lives were introduced along with a Facebook advertising strategy including installation of the Pixel from which a custom audience was created, leading to a 187% increase in targeted followers in three months, and a very significant increase in social referrals to their website.

We’re delighted to be continuing to work with them on an ongoing basis.

The Results

‘I have to admit being a little cynical to begin with, being of an age and a bit of a social media Luddite. I have been very pleasantly surprised. Of course the statistics are comforting but the real difference is the number of people that approach us saying how they have seen us being very active online. That to me is evidence of awareness – almost regardless of who is saying it. In turn that is the seedbed for relationships and leads.’

Rob Harrison, Consultancy Director