When I left my corporate career 5 years ago to ‘do something different’ and try to craft my own work/life balance, I had no real idea what I’d be doing. I had skills from 20 years in sales-related roles which I knew small businesses needed and I decided to give working for myself my best…

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Ever since our worlds turned upside down with Coronavirus, I’ve had 3 or 4 enquiries a week from businesses who are pivoting and looking into whether LinkedIn ads will help them reach their target customers with their new offers. I thought it would be helpful to share some of the scenarios where LinkedIn ads work…

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It might sound contradictory to include sharing other people’s content as part of your strategy but it is one of the easiest ways to grow your audience, provide value and engage with other influential people. A study of over 500 leading marketers by Curata found that they were creating 65% of their content, using aggregated…

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If you’d asked this question 5 years ago the answer probably would have been unanimously LinkedIn, and 94% of B2B marketers do still use LinkedIn as part of their strategy. However, with changes in the way we all consume social media, advances and specialisations in the various platforms, the answer is no longer so straightforward.…

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One of the most easily available metrics on social media is follower or fan numbers and anyone investing their time and effort into social media marketing is rightly going to be focused on them. We’d argue that while numbers are important as you do want your community to grow, it really isn’t the be all…

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