It might sound contradictory to include sharing other people’s content as part of your strategy but it is one of the easiest ways to grow your audience, provide value and engage with other influential people. A study of over 500 leading marketers by Curata found that they were creating 65% of their content, using aggregated…

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If you’d asked this question 5 years ago the answer probably would have been unanimously LinkedIn, and 94% of B2B marketers do still use LinkedIn as part of their strategy. However, with changes in the way we all consume social media, advances and specialisations in the various platforms, the answer is no longer so straightforward.…

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One of the most easily available metrics on social media is follower or fan numbers and anyone investing their time and effort into social media marketing is rightly going to be focused on them. We’d argue that while numbers are important as you do want your community to grow, it really isn’t the be all…

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We all want that, don’t we? Someone who values you, wants you around and wants you to be ‘happy*’? Of course we do, and I’m not talking life partner stuff but the ideal client/freelancer relationship. People buy people after all. Many freelance industries are crowded markets with a massive disparity of charging models. In Social…

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How often have you seen social media posts, articles, web pages or bid/ tender responses which focus on the experience or gravitas of the writer? Would you prefer to read…? ‘WidgetMakers Ltd has been in business since 1997 and over this period has delivered over 200 successful projects. We propose the following solution for SmartTech.’…

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